Green Wash
We have been really excited, as of late, at the abundance of green products that are being offered in the most random places. That was until we started taking a closer look, not only at the products themselves, but also more importantly at the labels. As an environmentalist, it is of the utmost importance that we are educated and don’t just take things at face value.
There seems to be a large amount of “Green Wash” going on, at least in Los Angeles. This is a term that describes how everything becomes green/eco friendly because it is what is selling right now. It seems that “An Inconvient Truth” struck a cord with many people and now everyone is trying to make a buck off of people’s emotions. What makes a tee shirt that says “this is a green tee shirt” eco, when it’s made out of 50% polyester 50% cotton? What…. the fact that it is made in the United States? This was really disappointing to us, because the company that made this tee shirt produces organic cotton tee shirts within their line. Not to say that ALL green companies are guilty of this, there are so many amazing, genuine, creative companies that produce not only eco products but live the eco lifestyle. They are built from the ground up with good intention and healthy, well-chosen ingredience. Which isn’t always the easiest or most inexpensive path to go down.
As a people who realizes that this planet doesn’t just belong to our generation or us for that matter, we feel the only way to run a company is with everyone’s best interests in mind. Every choice that is made for Small Axe takes into account the environment, everyone making and wearing our clothes. We believe that the positivity that we put into our products has an affect on the people wearing them. We have built this company from the ground up, knowing that the only way we could do this was if we could stay true to all of the things we started out saying. We can proudly say that we aren’t doing this because it’s trendy or because everyone else is doing this. But because it is our goal to prove you can be a fashionable environmentalist.
Collette & Natalie McGuire
